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Turn inspiration into action
219 pages of inspiration and cases on the application of The New Selling edited by Lannoo Campus.
Available in Dutch and English in all major bookshops in Belgium and The Netherlands and via e-shops such as Amazon and bol.com.
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What is the book about?
The heyday of the classic sales force is over. Customers lead mobile and online lives and consider sales visits intrusive and a waste of their precious time. Successful companies use disruptive concepts to engage with the empowered customer. Sales, marketing and customer service need to be overhauled. Marketing automation and CRM tools have become key to survival.
Disruptive Selling helps companies to transform to the new age of selling. This is a book for directors, managers and entrepreneurs. You’ll need a blank sheet of paper: a fresh start to keep up with the new realities of today. You owe it to yourself and to your customers. There is no excuse for being boring.